Bel Ardila
Brand Experience Designer & Art Director with a background in editorial design and over 20 years of experience.
I design ideas that connect brands with people through physical and visual experiences.
My work is rooted in editorial design, where I developed a strong sense of storytelling, rhythm and content. Over time, my practice evolved into creating brand experiences — from packaging and PR kits to concepts that translate brands into tangible, memorable objects.
I’m currently Head of Art at Piola Producciones, where I lead the conceptualization and design of creative kits and brand activations for global clients.
I’m especially interested in projects that combine different worlds — where design meets emotion, storytelling and unexpected formats.
I have a strong affinity for typography and vibrant color systems, and a personal connection to yoga, which influences my approach to balance, composition and creative thinking.
I’m always interested in projects that challenge formats and create meaningful connections between brands and people.